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H&M Launch

I recently attended the much-awaited VIP launch of H&M South Africa.



The new H&M is located at the V&A Waterfront and takes up two levels. It hit the South African market with a bang, as H&M made sure their presence was known with banners and red carpets all through out the shopping center.

On arrival we headed to the red carpet for a few pictures and then made our way inside where we were greeted with champagne, cocktails and canap├ęs. I grabbed my giant shopping basket and hit the floor (heels and all) to see what the famous international brand had to offer. My shopping experience was made that much more fun with amazing djs on the decks such as Pascal & Pearce.




I was completely overwhelmed by the amazing clothes and even better the super affordable prices! The store itself is incredible, not only is it massive but I love the layout and the interior and it has a great feel to it.

Here are my top in store picks:

1. Draped top R199

draped top






2. V-neck dress R599

v neck dress






  1. Shaping skinny regular jeans R449

skinny jeans






  1. Imitation suede skirt R749







  1. Sleeveless body R399






I was also exceptionally impressed with their homeware section, there are some really great finds with prices matching and some even cheaper than Mr Price home.

Welcome to South Africa H&M!

Happy shopping my friends xxx



Jacket: Review Australia

Top: Topshop

Skirt: 100 Squared Australia

Shoes: Steve Madden

Necklace: Forever 21