Turning every aisle into a runway.

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White Runway

White Runway offers the largest and most on-trend selection of ready-to-wear gowns to suit any woman. Specialising in bridal, bridesmaid, mother of the bride and matric dance dresses, White Runway has become Australia’s number #1 formal and bridal fashion destination. With its success White Runway has recently expanded into the South African market, and we are excited to announce our new showroom in Cape Town.


White Runway first opened it’s doors in South Africa in December 2015, and since then has proven to be the missing link to the South African bridal market. Bought to South Africa by country manager Taryn Morris, she says, “We have given customers the opportunity to have that special dress that suits any occasion, body type or budget. We pride ourselves in the fact that we can deliver a unique stylish gown to a customer without the hefty price tag but you are still awarded with the luxury designer shopping experience as well as a professional styling service.” She added that, “We also offer the convenience and comfort of an online shopping service. Our website is very user friendly and we can guarantee top quality to ensure customers will never be left disappointed.”


Taryn followed her passion for weddings with her combined experience in the fashion industry to eventually work towards bringing the top Australian brand to Cape Town. She has now built the brand up to be one of the most successful occasion-wear businesses in South Africa. White Runway is always in the media and lighting up the red carpet with top celebrities such as Rolene Strauss, Minnie Dlamini, Jo-Anne Strauss, Aisha Baker, Demi-Leigh Nel-Peters & Leigh-Anne Williams wearing the brand.

At White Runway, we don’t believe in the concept of wearing a dress only once, particularly when it comes to bridesmaid dresses.

Unlike any other boutique, White Runway stylists can turn every aisle into a runway style by offering clients a selection of over 100 dress styles in more than 30 colour-ways in sizes 4-24, all designed and delivered to your door within 2-14 weeks.

12977263_10156764620525722_1162239239168776819_oAll the dresses that you see on White Runway have been carefully selected by our team of stylists to provide a flattering fit and timeless style. We offer a wide variety of formal dressesbridesmaid dresses, mother of the bride dresses, evening dresses and dresses to wear to a wedding in numerous colours, sizes and prices. With our stylists only a few clicks or a phone call away, shopping for your wedding at White Runway becomes easy. You can either shop online or visit our showroom by appointment where you and your bridal party will be assisted by our professional stylists whilst sipping on champagne under chandeliers.


White Runway has also expanded into wholesale where we provide independent boutiques all over South Africa with our ready to wear wholesale collection. If you are interested in becoming a White Runway stockist please contact taryn@whiterunway.co.za.


Instagram: @whiterunway_southafrica

Facebook: /whiterunwaysouthafrica